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Diagram A: The Gatefold method is used for invitations and brochures A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left... Read More

Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the printed content to change within a single press run. Variable Data Printing is a... Read More

Example of an Image with High ResolutionIn printing, the term Resolution refers to the sharpness and detail of images. Higher resolution means more image detail. Lower resolution means less image detail.Generally... Read More

No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs... Read More

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about... Read More

In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the... Read More

What is C1S and C2S in Printing? C1S is printing industry shorthand for "coated one side." Likewise, C2S means "coated two sides." These terms refer to coatings applied to paper by the paper manufacturer. ... Read More

A Gang Run refers to printing multiple jobs in the same press runA Gang Run, also known as a Combination Run or Combo Run, is a term for printing multiple jobs in the same production run on a printing press.By... Read More

In the printing industry, Embossing refers to a method of pressing an image into paper or cardstock to create a three dimensional design. Text, logos and other images can all be formed by the embossing method.... Read More