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A business uses Promotional Printing to build awareness, create interest, and call attention to its offerings. Examples of promotional printing include tradeshow displays, advertising specialties, eraseable memo boards, direct mail postcards, brochures, flyers, magnets, door hangers, etc.
Because promotional printing is a proven method for getting attention and generating action from prospective and current customers, most businesses and organizations use promotional printing to help them grow and succeed.
The main goal of a Promotional piece is to convey a message that sells, so full color is almost always used to increase attention, interest, readership and retention. In addition to full-color printing, brochures and other popular promotional pieces are often enhanced with the use of gloss or textured coatings, or with creative embellishments such as embossing or foil-stamping.