We Print Your Custom Postcards

At Formax Printing, we understand the power of effective marketing for small businesses. That's why we specialize in creating custom postcards that can make a big impact.

Whether you're promoting a special offer, announcing a new product, or simply looking to stay top-of-mind with your customers, our high-quality postcards are designed to grab attention and leave a lasting impression.

With our expertise in printing and design, we can help you create eye-catching visuals and compelling messaging that will resonate with your target audience. Let us help you take your small business marketing to the next level with our custom postcards.

What are Custom Postcards Used for?

Postcards are rectangular pieces of thick paper or cardboard that are used for sending short messages by mail without an envelope. They typically have a designated space for the recipient's address on one side and a space for a brief message on the other side, along with an image or illustration. They come in various sizes and designs. Postcards are lightweight, cost-effective to send, and are cherished for their personal touch and tangible nature in today's digital age.

Postcards are a cost-effective way to get your marketing message to a targeted audience. Whether used to introduce a new product or service, or as part of an ongoing campaign, postcards are extremely effective and have a relatively low cost to produce and mail. Everyone receives postcards in their mailboxes frequently, which is actually a testament to their widespread use and success.

The true beauty of using postcards for marketing purposes is that the message almost leaps out from the day's stack of mail. The recipient doesn't have to open an envelope to see the message. This is one of the main reasons why postcards are such a popular choice for direct marketing…they get seen.

Promotional postcards also stand out from the regular mail because they are specifically designed to get attention….some use an unusual size, some use bright colors, some use creative artwork.

Popular postcard sizes include 4.25" x 6", 5.5" x 8.5" and 6" x 11", but Formax can print just about any size of postcard you might require!

Custom Postcard Applications & Uses

Promotional postcards offer several benefits and can be used in various ways to support marketing and promotional efforts. Postcards are an affordable marketing tool compared to other forms of direct mail or advertising. They require less printing and postage costs, making them a budget-friendly choice for promotional campaigns.

Postcards physically arrive in recipients' hands, capturing their attention immediately. The visual design, combined with a concise and compelling message, makes them effective in conveying your brand or promotional offer. Promotional postcards can be distributed through various channels, including direct mail, in-store displays, trade shows, events, or as handouts. They are versatile and can be targeted to specific audiences based on mailing lists or distributed to a broader demographic.

Well-designed postcards can effectively showcase your brand, logo, and key messages. They serve as a tangible reminder of your business, helping to increase brand exposure and awareness among recipients. Postcards can include a clear call-to-action (CTA) that encourages recipients to take a specific action, such as visiting your website, making a purchase, or attending an event. A well-crafted CTA helps drive engagement and conversions.

With the use of unique codes, URLs, or promotional offers, you can track the effectiveness of your postcard campaigns. This allows you to measure your promotional efforts' response rates, conversion rates, and the return on investment (ROI).

Promotional postcards can be used for various purposes, including product launches, special offers, event invitations, store openings, customer appreciation, and more. Their versatility and cost-effectiveness make them an attractive marketing tool for businesses of all sizes.

Need help with your Postcard Campaign?

If you have never done a postcard mailing before, it is a good idea to speak with us for advice before getting too deep in the process. There are specific rules that govern the dimensions, paper thickness, postage rates and certain design elements, such as the placement of the recipient's address. There are also different delivery options associated with a postcard campaign, such as presorted standard (formerly known as bulk mail) or first class. Knowing all your options up front will save you money and headaches down the road.

In addition to printing, we can provide assistance with any element of your postcard campaign - strategy, design, postal compliance, postage cost reduction, etc.

We can even handle the entire process so you don't have to lift a finger. We have low minimum requirements for the size of the mailing too!

Read More About Postcard Campaigns

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