A Periodic Newsletter keeps your Organization Fresh in the Customer's Mind As every businessperson knows, it is a lot easier to nurture existing customer relationships than it is to establish new relationships. That's because your current...

Everyone is looking for ways to save money these days and book printing is no exception. Here are a few cost saving ideas to keep in mind when designing and buying printed books and booklets.

The Self Cover option is an economical choice for any booklet, like a Price List, which may change frequently Self Cover means that the paper used for the cover of a book or other bound document is the same as the paper used for the interior...

This mouse photo was Embossed for a 3D look and also to provide texture to the fur In the printing industry, Embossing refers to a method of pressing an image into paper or cardstock to create a three dimensional design. Text, logos and other...

In our last article, we talked about the importance of identifying the purpose and intended use of your brochure before developing its content. In case you missed that article, click here to read it: "The First 5 Steps to Creating an Effective...

In my experience, when people set out to create a Brochure many of them focus on the content first. They begin by writing down the points they want to make in the brochure, or they start composing the text or determining what pictures and colors...

Market Your Services with Full Color Custom Magnets Custom printed magnets are affordable and effective marketing tools. They are a good value and highly effective because very few people ever throw them away. This keeps your name and...

Saddle Stitching is a relatively simple method which joins the folded pages and cover with at least two wire staples placed through the crease of the book's spine. Though simple, the result is a very professional looking document.

In the printing industry, Lamination refers to the process of bonding a clear plastic film onto printed matter. It is most common to bond the film to both sides of the printed piece so that the piece is totally enclosed in plastic. Printed pieces...

Spiral Binding and Coil Binding are interchangeable terms for the exact same book binding method. This popular method joins the pages and cover of a book using a durable plastic or metal coil that is shaped like a long spring. The coil is...