A Ring Binder, such as the common 3-Ring Binder, is the simplest of all binding methods used to assemble pages into book form. Invented in Germany in 1886, it is still one of the most versatile and user friendly binding methods. The advantage of...
The 3-Ring Binder: 124 Years Old and Still Used by Everyone
Direct Mail Campaigns: Make the Most of Your Postcard Printing
Postcards are a very popular method of direct mail marketing. We all get them in our mailboxes frequently, which is a testament to their wide spread use and success. Postcards are designed to get your attention in some way. Some use a giant...
Business Printing: Design Business Cards as Marketing Tools
Many times, the first impression you make to a prospective customer is from your Business Card. So naturally you want your business cards to project a positive image. But the real secret is to start viewing your business card as something...
Book Printing: The Benefits of Short Run Printing / Print on Demand
For any organization or author that is looking to have some books printed, Short Run Printing and Print On Demand are popular concepts worth exploring. Considered by many to be interchangeable concepts, Short Run Printing and Print On Demand work...
Business Printing: The Difference between a Flyer and a Brochure
Next to business cards and stationery, Flyers and Brochures are two of the most popular printed pieces out there. The difference between a Flyer and a Brochure is clear to some but not so clear to others. Now I've never seen any formal rules that...
Business Printing: Operational vs Promotional
Business Printing generally serves one of two functions - Operational or Promotional. What is Operational Printing? A business uses Operational Printing to assist with day-to-day operations. Examples of operational printing include...
Book Printing: What Info does a Printer need to Quote accurately?
Virtually all printing projects are made-to-order. This is because each printed piece is unique and created for a particular purpose. The purpose of the piece determines its characteristics. Your printer refers to the unique...
No Longer a Luxury…Full Color Printing is a Necessity.
We've all come home to find some advertising attached to our front door. Sometimes it's nothing more than a plain black and white flyer, rolled up and hung on the knob with a rubber band. Other times it's a full color piece like a tri-fold...
Want to Save Money on Printing? Paper Size Matters.
In the United States, the world of printing pretty much revolves around the 8.5" x 11" sheet size. So as a rule of thumb, your printing costs will be lower when you design your pieces for printing on 8.5" x 11" paper. Other recommended sizes are...
Printing Lingo: PMS Spot Colors vs Process CMYK Colors
Some printing customers like to set up their own artwork files and I admire and welcome their desire to be a part of the creative process. However, we occasionally receive artwork files that have been designed with software that is not...