Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about any printed piece, from...
Direct Mail Marketing: Let your Printer do the Mailing!
Printing Lingo: What does "Up" mean-�as in 2-Up, 3-Up, Multiple-Up?
In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the same time. Example of an...
Printing Lingo: What does Registration mean?
Illustration of proper and poor Ink Color Registration. In the world of printing, the term Register refers to the spatial relationship between two or more elements of a printed piece. Registration (or Register) relates to the importance of...
Printing Lingo: What is Digital Printing?
The term Digital refers to the digits 0 and 1, which provide the basis for the mathematical language computers use to create, process and store electronic images. Digital Printing is the process of transferring these stored images directly onto...
Printing Lingo: What does C1S and C2S mean?
C1S is printing industry shorthand for "coated one side." Likewise, C2S means "coated two sides." These terms refer to coatings applied to paper by the paper manufacturer.
Design Options for Effective Presentation Folders
A well-designed Presentation Folder helps promote your organization's professional identity In addition to providing an organized way to assemble sales literature and other client focused documents, a presentation folder is a fantastic...
Printing Lingo: What is a "Presentation Folder?"
Example of a Presentation Folder with Full Color printing on the Front and Back Covers A Presentation Folder, sometimes referred to as a Pocket Folder, is a sturdy folder used to store and organize documents such as those distributed during a...
Printing Lingo: What is a "Gang Run" or "Combination Run?"
A Gang Run, also known as a Combination Run or Combo Run, is a term for printing multiple jobs in the same production run on a printing press. By printing similar jobs from a multitude of customers all at the same time, the cost of each job is...
Custom Calendar Printing: Your Best Value among Promotional Items
Custom Printed Calendars provide year-round exposure for your Organization Custom Printed Calendars are one of the best promotional items you can distribute to customers. Why? Because a calendar provides continual exposure to your company...
Newsletter Printing: The Benefits of Creating a Customer Newsletter
A Periodic Newsletter keeps your Organization Fresh in the Customer's Mind As every businessperson knows, it is a lot easier to nurture existing customer relationships than it is to establish new relationships. That's because your current...