The Classic Z-Fold is Commonly Used for Letters, Flyers and Brochures A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size - three panels on each side of the paper. The two folds are made...
Printing Lingo: What is a Z-fold?
Printing Lingo: What is a Gatefold?
Diagram A: The Gatefold method is used for invitations and brochures A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left and right panels are roughly...
Printing Lingo: What is Variable Data Printing?
Variable Data Printing is a cost-effective way to create Personalized Marketing Pieces Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the printed content to change within...
Book Printing Lingo: What is Book Binding?
Click here to learn about different types of binding. Book Binding, also known as Book Bindery, is the process of assembling and securing written or printed pages within a cover. In most cases, the cover is thicker than the...
Printing Lingo: What is Resolution?
Example of an Image with High Resolution In printing, the term Resolution refers to the sharpness and detail of images. Higher resolution means more image detail. Lower resolution means less image detail. Generally speaking, resolution is...
Direct Mail: Still the Best Way to Target Customers
No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs Rifle The disadvantages of...
Direct Mail Marketing: Let your Printer do the Mailing!
Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about any printed piece, from...
Printing Lingo: What does "Up" mean-�as in 2-Up, 3-Up, Multiple-Up?
In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the same time. Example of an...
Printing Lingo: What does Registration mean?
Illustration of proper and poor Ink Color Registration. In the world of printing, the term Register refers to the spatial relationship between two or more elements of a printed piece. Registration (or Register) relates to the importance of...
Printing Lingo: What is Digital Printing?
The term Digital refers to the digits 0 and 1, which provide the basis for the mathematical language computers use to create, process and store electronic images. Digital Printing is the process of transferring these stored images directly onto...