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No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs... Read More

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about... Read More

In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the... Read More

What is C1S and C2S in Printing? C1S is printing industry shorthand for "coated one side." Likewise, C2S means "coated two sides." These terms refer to coatings applied to paper by the paper manufacturer. ... Read More

A Gang Run refers to printing multiple jobs in the same press runA Gang Run, also known as a Combination Run or Combo Run, is a term for printing multiple jobs in the same production run on a printing press.By... Read More

In the printing industry, Embossing refers to a method of pressing an image into paper or cardstock to create a three dimensional design. Text, logos and other images can all be formed by the embossing method.... Read More

In our previous article, "The First 5 Steps to Creating an Effective Brochure," we talked about the importance of identifying the purpose and intended use of your brochure before developing its content. We are now... Read More

Saddle Stitched Books Even Stack Well Exploring Saddle Stitch Binding: The Numerous Advantages in Book Printing Of all the softcover book binding methods we offer, Saddle Stitching is the most popular. We... Read More

A Ring Binder, such as the common 3-Ring Binder, is the simplest of all binding methods used to assemble pages into book form. Invented in Germany in 1886, it is still one of the most versatile and user friendly... Read More