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Custom-Printed Memo Notepads: One of the Most Simple and Affordable Ways to Increase Brand Awareness

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In order to build brand awareness and cultivate positive business relationships, many companies distribute promotional gifts to current and potential customers.

For maximum impact, these promotional items are almost always printed with the giving company's name, logo and marketing message in a prominent location.

In addition, the most effective giveaways are practical items that the recipient might use every day. This further increases the likelihood of ongoing brand exposure.

Notepads are one of the most cost-effective promotional items you can buy

Custom-printed notepads, also known as memo pads, scratch pads, or message pads, provide a very low-cost way to keep your business name and logo in front of your clients.

Not only are custom writing pads extremely economical to produce, they can be printed with virtually any promotional message you wish to convey - company name, logo, slogan, contact information, photos and so on.

Furthermore, a writing pad is very convenient and useful, so the greater the chance it will be kept and used. Almost everyone keeps a pad handy within their home or office for jotting down reminders, messages, and lists.

A memo pad may be simple and low-tech, but it will be readily available to keep your company name front and center in the minds of your clients.

Who should consider adding custom-printed note pads to their marketing plan?

Custom-printed note pads can be part of a corporate marketing plan for just about any organization that would benefit from have ongoing exposure to their name, logo and marketing message.

That said, custom note-pads are particularly popular with firms offering professional services such as those in the real estate, insurance, accounting, legal, financial, technology, or medical fields.

Firms that regularly perform sales presentations for big-ticket items, such as home-improvement companies or vehicle dealerships, often give out custom notepads at the conclusion of their pitch. Manufacturers, distributors, and industrial sales organizations frequently give out notepads to help influence clients as well.

In addition, professional associations may distribute pads to current or potential members. Likewise, non-profit organizations may distribute printed pads to everyone on their donor list. Hotels and motels are well known for placing branded writing pads in every guest room as part of their marketing strategy.

What options are available for custom-printed note pads?

Notepads are one of the most popular promotional giveaways because they are totally customizable. There is a lot of room for creativity so the design is totally up to you.

For example, notepads can be printed with any message, image, theme, or layout you choose. You can have them printed in full-color, one or two colors, or plain black ink. The paper color can be basic white, one of many pastels, or virtually any hue or texture that matches your corporate image. Pads can also be printed with or without lines.

The size of the pads can be a standard size - such as 8.5" x 11", 5.5" x 8.5", or 4.25" x 5.5" - or just about any custom size, including mini or oversized pads. Furthermore, the orientation can be portrait, landscape, or square.

Also, the number of sheets per pad is variable…25, 50, 100, or something else. Regardless of the sheet count, all padded documents incorporate a chipboard backer for rigidity. In addition, shrink-wrapping note pads into small bundles, such as packs of 5 pads, is an affordable way to minimize damage during transit. Shrink-wrapping also makes the pads easier to inventory and distribute to clients.

Because notepads and memo pads provide targeted brand exposure for such minimal expense, these products are an extremely popular giveaway. If you'd like to include custom-printed note pads as part of your marketing plan, give Formax Printing a call at 866-367-6221.

Whether you need 100 or 10,000 pads, we'll be happy to help you choose the size, color, and type of pad best suited for your promotional needs. Or, if you already know your specs, click here to submit our easy quote request form.

As always, we look forward to assisting you!

Take care! Keith

About the Author

Keith Beaty is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include book printing, full-color printing, laminated printing, map printing, plus mailing services. If you ever have a printing question or project you would like to discuss, Keith is always happy to help. He can be reached at 866-367-6221. Keith and Formax have been providing worry-free printing and related services since 1985.

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