Custom-Printed Memo Notepads: One of the Most Simple and Affordable Ways to Increase Brand Awareness
In order to build brand awareness and cultivate positive
business relationships, many companies distribute promotional gifts to current
and potential customers.
For maximum impact, these promotional items are almost
always printed with the giving company's name, logo and marketing message in a
prominent location.
In addition, the most effective giveaways are practical
items that the recipient might use every day. This further increases the
likelihood of ongoing brand exposure.
Notepads are one of the most cost-effective promotional items you can buy
Custom-printed notepads, also known as memo pads, scratch
pads, or message pads, provide a very low-cost way to keep your business name
and logo in front of your clients.
Not only are custom writing pads extremely economical to
produce, they can be printed with virtually any promotional message you wish to
convey - company name, logo, slogan, contact information, photos and so on.
Furthermore, a writing pad is very convenient and useful, so
the greater the chance it will be kept and used. Almost everyone keeps a pad
handy within their home or office for jotting down reminders, messages, and
lists.
A memo pad may be simple and low-tech, but it will be
readily available to keep your company name front and center in the minds of
your clients.
Who should consider adding custom-printed note pads to their marketing plan?
Custom-printed note pads can be part of a corporate
marketing plan for just about any organization that would benefit from have ongoing
exposure to their name, logo and marketing message.
That said, custom note-pads are particularly popular with
firms offering professional services such as those in the real estate, insurance,
accounting, legal, financial, technology, or medical fields.
Firms that regularly perform sales presentations for
big-ticket items, such as home-improvement companies or vehicle dealerships, often
give out custom notepads at the conclusion of their pitch. Manufacturers,
distributors, and industrial sales organizations frequently give out notepads to
help influence clients as well.
In addition, professional associations may distribute pads
to current or potential members. Likewise, non-profit organizations may
distribute printed pads to everyone on their donor list. Hotels and motels are well
known for placing branded writing pads in every guest room as part of their
marketing strategy.
What options are available for custom-printed note pads?
Notepads are one of the most popular promotional giveaways because
they are totally customizable. There is a lot of room for creativity so the
design is totally up to you.
For example, notepads can be printed with any message, image,
theme, or layout you choose. You can have them printed in full-color, one or
two colors, or plain black ink. The paper color can be basic white, one of many
pastels, or virtually any hue or texture that matches your corporate image.
Pads can also be printed with or without lines.
The size of the pads can be a standard size - such as
8.5" x 11", 5.5" x 8.5", or 4.25" x 5.5" - or
just about any custom size, including mini or oversized pads. Furthermore, the
orientation can be portrait, landscape, or square.
Also, the number of sheets per pad is variable-�25, 50, 100,
or something else. Regardless of the sheet count, all padded documents
incorporate a chipboard backer for rigidity. In addition, shrink-wrapping note
pads into small bundles, such as packs of 5 pads, is an affordable way to
minimize damage during transit. Shrink-wrapping also makes the pads easier to
inventory and distribute to clients.
Because notepads and memo pads provide targeted brand
exposure for such minimal expense, these products are an extremely popular
giveaway. If you'd like to include custom-printed note pads as part of your
marketing plan, give Formax Printing a call at 866-367-6221.
Whether you need 100 or 10,000 pads, we'll be happy to help
you choose the size, color, and type of pad best suited for your promotional
needs. Or, if you already know your specs, click here to submit our easy quote
request form.
As always, we look forward to assisting you!
Take care! Rick