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Promotional Printing: Seven Benefits of Door Hanger Marketing

Door Hanger Marketing is the most cost-effective way to target specific geographic areas

Door Hangers are a very effective form of direct marketing for new and established businesses. If your company deals directly with consumers and is looking to promote itself to specific geographic areas, keep these seven benefits of Door Hangers in mind…

1) They're Simple - Door hangers are very straightforward. They don't need envelopes, postage, folding, binding, or any other steps to prepare them for distribution. You can literally start going door-to-door the minute you receive them….and the die-cut hole or hook makes them very quick and easy to distribute.

2) They get Seen - A door hanger suspends from the front entrance of a residence and the homeowner must remove it by hand. There is no possible way it can be overlooked. Plus, the chances are very good your hanger will be the only one on the door handle…thus increasing the consumer's focus on your specific offer.

3) They are great for Targeted Marketing - Door hangers are ideal for reaching specific neighborhoods and communities. You can't achieve a more targeted approach than physically placing a marketing message on someone's front door. Door hangers also allow you to easily track your success, since you will quickly know which geographic areas respond best to your offers.

4) They are Low Cost - Because of their sheer simplicity, door hangers are one of the most affordable promotional methods available. They are not only inexpensive to print (especially if you choose a standard size), they are also economical to distribute. No other form of direct marketing allows you to get the attention of targeted prospects for such a good value.

5) They're Customizable - Your door hanger can be printed with any layout or color scheme you desire. Need a 2-sided door hanger with full color photos? No problem. Need a bright green hanger with large bold text? No problem. Need a custom size, special shape, gloss coating, perforation, business card slit, or other unique feature? No problem…the choice is completely yours.

6) They offer Timely Delivery - Door hangers are one of the few marketing methods that give you absolute control over when your message is delivered to potential customers. If you want an offer to be seen in the middle of the month, two days before a holiday, or a week before a promotion ends, then that is when you distribute the door hangers.

7) They are Tangible - Some marketing messages are fleeting…like the billboards you drive past or the commercials aired on radio or TV. Because these short-lived messages often miss the mark, they can fail to make an impression. However, a door hanger exists in physical form. As such, it gets focused attention because the homeowner must remove it from the door handle, hold it, read it, and act upon it.

If you have an upcoming Door Hanger campaign of 250 pieces or more, give Formax Printing a call at (314) 434-5500 or (866) 367-6221. Or, if you already know your specifications, simply click here to access our quote request form. We can print standard or custom-sized door hangers, in any color scheme you need. Get in touch with us for your next door hanger project!

Take care! Keith

About the Author

Keith Beaty is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include book printing, full-color printing, laminated printing, map printing, plus mailing services. If you ever have a printing question or project you would like to discuss, Keith is always happy to help. He can be reached at 866-367-6221. Keith and Formax have been providing worry-free printing and related services since 1985.

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