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Direct Mail Lingo: What is a Self-Mailer?

As its name implies, a Self-Mailer refers to any piece of direct mail that does not require an envelope. In lieu of the envelope, a self-mailer is designed so that address information and postage can be printed (or affixed) directly on it....

Printing Lingo: What is Variable Data Printing?

Variable Data Printing is a cost-effective way to create Personalized Marketing Pieces Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the printed content to change within...

Direct Mail: Still the Best Way to Target Customers

No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs Rifle The disadvantages of...

Direct Mail Lingo: What is an Indicia?

Indicia Examples In the realm of direct mail, an Indicia (pronounced in-DEE-shuh) is an imprint on each mail piece that signifies the postage has been prepaid. A postal Indicia takes the place of a stamp or postage meter imprint and is...

Direct Mail Marketing: Let your Printer do the Mailing!

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about any printed piece, from promotional...

Newsletter Printing: The Benefits of Creating a Customer Newsletter

A Periodic Newsletter keeps your Organization Fresh in the Customer's Mind As every businessperson knows, it is a lot easier to nurture existing customer relationships than it is to establish new relationships. That's because your current...

Direct Mail Campaigns: Make the Most of Your Postcard Printing

A Simple yet Compelling Offer with Contact Information Postcards are a very popular method of direct mail marketing. We all get them in our mailboxes frequently, which is a testament to their wide spread use and success. Postcards are...

Does an Outstanding Job

Formax Printing does an outstanding job printing anything and everything we send them. But the biggest reason I go to them time and again is the customer service. Our...

- Cynthia P, Primary & Secondary Education

We Consider Formax a Partner

We consider Formax a partner in every sense of the word. The staff is a pleasure to work with, and their attention to detail is greatly appreciated! Whether a large order...

- Becky R, Charitable Organization

They Exceed My Expectations

Formax knows everything about printing so I don’t have to. I have been working with them since 2000. As the Marketing Coordinator of a small company, I wear many...

- Cheryl M, Industrial Heating Equipment

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