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Trade Show Solutions: The Ease and Versatility of Pop Up Backdrops

A curved Pop-Up Backdrop shown with accent lights and a molded case that converts to a counter

Trade show exhibits have really come a long way in recent years. It wasn't all that long ago when trade show booth displays were bulky, cumbersome structures that required a crew of people to transport and assemble.

Fortunately, many of today's trade show exhibits are light in weight and easy to carry, plus they can be assembled by one person in a matter of minutes. They're also designed to collapse tightly for storage and then quickly expand, unfold or telescope into full-size exhibits when its time for the show.

Even Large Backdrops can Pop Up!

It's no secret that one of the largest display items used in a trade show booth is the backdrop. To save space and add convenience, most backdrops are now designed as a pop-up unit using an expandable aluminum skeleton with a printed fabric cover.

Depending on the type of backdrop, the fabric either comes pre-installed and stretches taught when the frame is unfolded, or the fabric is created as separate panels which are hung from the frame after it is erected. Either way, the fabric is custom-printed with the exhibitor's graphics and marketing message.

Easy Case to Counter!

The fabric is often designed so that it covers the face and sides of the backdrop (so that it completely hides the frame from view) or it may be designed to just cover the face only. Also, a pop-up backdrop is available with or without accent lights and comes in a variety of sizes and configurations, including straight, curved, horseshoe, gulf-wing, serpentine, star and "L" shapes.

The Wheeled Case Easily Becomes a Counter

In addition, a wheeled case is available to protect and transport the backdrop unit. This hard molded case not only provides a simple storage method, it also transforms into a practical counter or podium for use in your trade show booth. A custom fabric wrap-around is available for the case to complement the design and message of the backdrop.

Pop-up backdrops are not only practical, they are a very affordable way to enhance your organization's trade show display. If you'd like to learn more about the ease and versatility of pop-up backdrops, give Formax Printing Solutions a call. We'll help you create a custom-printed backdrop for your next trade show or promotional event.

About the Author

Keith Beaty is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include book printing, full-color printing, laminated printing, map printing, plus mailing services. If you ever have a printing question or project you would like to discuss, Keith is always happy to help. He can be reached at 866-367-6221. Keith and Formax have been providing worry-free printing and related services since 1985.

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