Category: Direct Mail Marketing

Direct Mail Lingo: What is a Self-Mailer?

As its name implies, a Self-Mailer refers to any piece of direct mail that does not require an envelope. In lieu of the envelope, a self-mailer is designed so that address information and postage can be printed (or affixed) directly…

Printing Lingo: What is Variable Data Printing?

Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the printed content to change within a single press run. In other words, each impression can be printed differently from one piece to the…

Direct Mail: Still the Best Way to Target Customers

Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs Rifle The disadvantages of advertising via radio, TV, magazine, newspaper, billboard, etc. is that your message is broadcast to the masses. This…

Direct Mail Lingo: What is an Indicia?

In the realm of direct mail, an Indicia (pronounced in-DEE-shuh) is an imprint on each mail piece that signifies the postage has been prepaid. A postal Indicia takes the place of a stamp or postage meter imprint and is generally…

Direct Mail Marketing: Let your Printer do the Mailing!

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about any printed piece, from…

Newsletter Printing: The Benefits of Creating a Customer Newsletter

As every businessperson knows, it is a lot easier to nurture existing customer relationships than it is to establish new relationships. That’s because your current customers already know and trust you. Newsletters are a fantastic tool to help reinforce these…

Direct Mail Campaigns: Make the Most of Your Postcard Printing

Postcards are a very popular method of direct mail marketing. We all get them in our mailboxes frequently, which is a testament to their wide spread use and success. Postcards are designed to get your attention in some way….some use…

Does an Outstanding Job

Formax Printing does an outstanding job printing anything and everything we send them. But the biggest reason I go to them time and again is the customer service. Our...

- Cynthia P, Primary & Secondary Education

We Consider Formax a Partner

We consider Formax a partner in every sense of the word. The staff is a pleasure to work with, and their attention to detail is greatly appreciated! Whether a large order...

- Becky R, Charitable Organization

They Exceed My Expectations

Formax knows everything about printing so I don’t have to. I have been working with them since 2000. As the Marketing Coordinator of a small company, I wear many...

- Cheryl M, Industrial Heating Equipment

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