Printing Lingo: What is a Physical Mock-Up?
In the world of printing, a Physical Mock-Up refers to a representative sample that is created prior to production. Physical mock-ups are used to help evaluate the look, feel and function of an item before any actual printing takes place.
A physical mock-up is usually made with the same dimensions and paper stock as the final product. Depending on the intended purpose of the mock-up, it may be printed or left unprinted.
Printed mock-ups are commonly used to help visualize the placement of text, images, borders, margins, and other details in the layout. Unprinted mock-ups are often created to show the construction of a piece, such as how it will be laminated, bound, trimmed, or folded.
Sometimes referred to as a "dummy" or "prototype", a physical mock-up is beneficial to both the client and printer because it provides valuable insight into how the finished pieces will appear. That said, not all print projects warrant the need for a physical mock-up. Mock-ups are usually reserved for projects that require extra review prior to production, such as those with special design and/or construction features.
If you have any questions about mock-ups or other print-related questions, give Formax a call at 866-367-6221. Or, if you have an upcoming print project and would like a quote, submit our quote request form. We look forward to working with you!
Take care! Rick