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Printing Lingo: What are Sell Sheets?

The front of this two-sided Sell Sheet uses colorful images along with a bulleted list of features and benefits

A Sell Sheet is a printed document used for informational and promotional purposes. As its name implies, a Sell Sheet is designed for use in the sales process to call attention to a particular product, service or concept.

Sell Sheets are Simple yet Effective

The function of a Sell Sheet is to stimulate consumer interest while conveying a quick "snap shot" of the product or service being offered. Also referred to as Sales Sheets or Promo Sheets, Sell Sheets are almost always produced as an 8.5" x 11" sheet with printing on one or both sides.

Sell Sheets frequently include "beauty shots", which are colorful photos that display a product or concept in an appealing way. In addition to imagery, a Sell Sheet uses brief yet highly-descriptive wording to convey its marketing message. And Sell Sheets usually include the specifications of the product or service as well as some concise technical data.

Like a promotional brochure, most Sell Sheets are printed in full-color on glossy, high-quality paper. However, because a Sell Sheet is created from a single sheet of paper, its content is generally less in-depth than a brochure. Additionally, a Sell Sheet is usually distributed flat (unfolded) for a straightforward presentation to its intended audience.

Sell Sheets are Very Economical

It is common for a company to produce a separate Sell Sheet for each of its products or services. By having separate Sell Sheets for each offering, a salesperson can provide a more focused presentation to the client, thus enhancing the decision-making process. This makes Sell Sheets a practical and economical supplement to the more comprehensive forms of sales literature, such as brochures and catalogs.

Also, because Sell Sheets are generally printed in the popular 8.5" x 11" size, they can often be produced in a gang run to keep the cost as low as possible. Full color is usually recommended for a Sell Sheet, but they can also be produced with a 1-color or 2-color layout on one or both sides to reduce the cost.

If you'd like to explore the many benefits of printed Sell Sheets, give Formax Printing Solutions a call. Whether you need a short run of 500 or a long run of 1,000,000, Formax has the resources you need to produce your Sell Sheets economically.

Take care! Keith

About the Author

Keith Beaty is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include book printing, full-color printing, laminated printing, map printing, plus mailing services. If you ever have a printing question or project you would like to discuss, Keith is always happy to help. He can be reached at 866-367-6221. Keith and Formax have been providing worry-free printing and related services since 1985.

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