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Formax Printing: a St. Louis Printing Company with a National Presence

Formax created the Printing Made Easy blog to help explain print-related terms and to discuss various print materials, services and concepts. Just this month, we posted our 100th blog entry! So we thought it was a great time to thank the...

Book Printing: Use Page Dividers with Custom Tabs for Quick Indexing

Page Dividers with Index Tabs allow quick referencing for Manuals, Handbooks, Proposals and Presentations Page dividers with custom-printed index tabs provide an easy way to organize a bound document into logical sections. The tabs...

Presentation Folder Printing: Add Distinction with Creative Pocket Designs

The Interior Pockets of this Presentation Folder use Colorful Die-Cut Shapes to Add Distinction and Stimulate Interest A Presentation Folder, sometimes referred to as a Pocket Folder or Portfolio, is a high-quality folder used to distribute...

Multi-Language Instruction Sheets: Conserve Space with Miniature Folding

Multi-Language Product Instructions can be Printed on a Single Sheet of Paper and then Mini-Folded to Conserve Space As American manufacturers expand into markets outside the United States, the need arises for product information to be...

Printing Lingo: What are Product Data Sheets / Fact Sheets / Spec Sheets?

Product Data Sheets convey a lot of detailed information in a very concise format A Product Data Sheet is a printed document used to describe the characteristics and features of a product. It is a great tool for conveying information about an...

Miniature Folding: The Easy Way to Pack Lots of Info into a Small Package

Miniature Folding is a cost-effective way to transform a large sheet of printed information into a compact size Miniature Folding, also known as mini folding, is a specialized folding method that reduces a large sheet of paper into a very...

Simplify Trade Show Marketing with Portable Exhibits & Display Systems

These portable trade show displays start out very compact for easy transit. Once they're on-site, they retract, unfold, and telescope into full-size exhibits. On the exhibition floor of a busy trade show, hundreds of companies compete for the...

Book Production: Know Your Cost Options Before You Print a Book

Planning to Print some Books? Follow these 5 Simple Rules to Save Money When planning a book project, knowing all your options upfront helps you make better decisions and stay within budget. It is particularly important to know how the...

Book Printing: The Top 5 Benefits of Short Run Book Printing

Short Run Book Printing: Less Books, More Benefits The advent of digital printing equipment has made short run book printing an extremely popular choice for businesses, organizations and authors. After all, why buy 20,000 books or...

Printing Lingo: What is a Trade Printer?

A Trade Printer provides printing to a resale partner, who then sells it to the end user A Trade Printer is a printing company that provides print materials to resellers at a wholesale rate. As a general rule, these resellers must be in a...

Book Printing for the Trade: Why Print Shops Outsource Book Printing

Outsourcing your Book Printing is Easy and Profitable! Many quick printers, copy shops and other commercial printers do not have the resources to produce books in-house. And frankly, even if capital is not an issue, book production is an...

Book Printing for the Trade: Outsourcing…More Money in your Pocket

Outsourcing orders for Printed Books is a Simple Way to put More Money in your Pocket Since I started blogging about the benefits of outsourcing printed books, I've had quite a few inquiries from Print Shops and Graphic Designers about how...

Church Directory Printing: Seven Things To Tell Your Printer

Planning to Create a Printed Church Directory? Save Time and Headaches by getting your Printer involved Early in the Process. A professionally-printed directory is a very valuable resource for the members and leaders of a church. But creating...

Book Printing for the Trade: Don't Miss Out on the Profits!

If you're in a print-related industry but don't offer Books, this article is for you… > Are you a Quick Printer or larger Commercial Printer with customers who need books printed but your capabilities don't allow you to go after...

Five Frequently-Asked Questions about Perfect Bound Book Printing

Perfect Binding is one of the most popular methods for creating printed books. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible glue. The other three sides of the book are then trimmed...

Catalog and Manual Printing: Saddle Stitched or Perfect Bound?

Saddle Stitching (left) vs Perfect Binding (right) Catalogs, manuals and most other multi-page documents used in business are generally produced with one of two popular binding methods: Saddle Stitching or Perfect Binding. Saddle Stitched...

Church Directory Printing: Creating a Valuable Resource for Members

A professionally-printed member directory is a valuable resource for a church congregation. A printed directory contains the names and contact information for all the leaders and members of the church. It provides the opportunity for...

Teachers, Print your Own Educational Materials and Teaching Books!

Whether in an Academic or Corporate environment, Course Materials developed by the Instructor greatly enhance the Learning Experience Are you a teacher, professor or trainer looking to print your own instructional materials for use in the...

Printing Lingo: What are Sell Sheets?

The front of this two-sided Sell Sheet uses colorful images along with a bulleted list of features and benefits A Sell Sheet is a printed document used for informational and promotional purposes. As its name implies, a Sell Sheet is designed...

Promotional Printing: Use Magnetic Dry Erase Boards as Marketing Tools

Custom-Printed Dry Erase Memo Boards are an Economical way to Promote your Company or Organization If you are looking for a highly-useful marketing tool, a custom-printed dry erase memo board is a great promotional gift for current and...

Booklet Printing: How does a Booklet differ from a Book?

A Booklet is a small bound book that has a paper cover and a limited number of pages. As you would expect from its name, a booklet is generally smaller in size than most books. For example, 5.5" x 8.5" is a very popular size for a...

Printing Lingo: What is Miniature Folding?

Miniature Folding, or Mini Folding, is a specialized paper folding method that transforms a large sheet of paper into a very compact size. The miniature folding method is used when a great deal of printed information - such as detailed...

Book Printing for the Trade: Outsourcing is Easy and Profitable!

Are you a printer but don't produce books? Instead of saying no to book orders, why not outsource them to a trusted print partner? Within the wide world of printing, many print shops have carved out specific niches for themselves. For...

Presentation Printing: Seminar, Class and Workshop Materials

Professionally printed materials greatly enhance the effectiveness of Group Presentations Businesses and associations give group presentations for a variety of reasons…workshops for employees, training classes for clients, presentations to...

Book Printing Lingo: What is a "Softcover" Book?

The pages and cover of a perfect bound Softcover book are held together with a strong, flexible glue A softcover book refers to a book that has its pages bound within a pliable paper cover (like a paperback novel, corporate annual report or...

Benefits of Printing a Member Directory Listing for your Organization

A printed Directory provides many Benefits to an Organization and its Members Many organizations print and distribute a member Directory, which contains a listing of all members and corresponding contact information. Organizations that...

Tips for Creating and Printing Effective Training Manuals

Creating a Training Manual that is Effective and Cost Efficient is a goal of many Organizations As a commercial printer, I have printed a wide variety of Training Manuals for all types of businesses and organizations. These include Sales...

Book Printing Lingo: Understanding the "Page Count" of a Book

The Page Count of a Book is often Miscommunicated As a book printer, I receive quote requests for all types of printed books. Since an accurate quote is based upon accurate specifications, my clients and I both have important roles in the...

Book Printing: How to Protect & Enhance the Cover of your Printed Book

Are you planning to have some books printed? Did you know you can protect and enhance the appearance of your book by having a clear coat finish applied to the cover? A clear coat helps protect the ink and paper against most smudges and scuffs...

Printing Guidelines: Product Instruction Manuals & Instruction Sheets

The majority of consumer products come with some form of printed Instruction books or Instruction sheets The majority of consumer products come with printed instructions. In most cases, the instructions provide logical, step-by-step...

Manual & Handbook Printing: Three Questions Every Business Should Ask

The purpose of any Manual or Handbook is to provide reference and guidance. Most businesses and organizations print manuals and handbooks to address a variety of specific needs, such as… > Training, Instruction and User Manuals >...

Printing a Catalog? Here's Six Things Your Printer Will Need to Know

Many companies print and distribute catalogs to showcase their company and offerings. Well-designed catalogs, or catalogues, are easy to use and provide a systematic and aesthetically-pleasing arrangement of products and services. They...

Printing Lingo: What is Paper Scoring?

Print Materials created from Heavy Paper or Card Stock, such as these Presentation Folders, require Scoring to ensure a clean, consistent Fold In the world of printing, Scoring refers to the process of making a crease in paper so it will fold...

Printing Lingo: What is a Reverse?

Top Illustrates Traditional Printing; Bottom Illustrates Reverse Printing In the printing industry, a Reverse refers to any text, logo or graphic that is produced using ink to form its outline, allowing the underlying paper color to form the...

Printing Lingo: What is UV Coating?

An interesting use of gloss UV Coating to add creativity and elegance UV Coating is a tough clear-coat applied over printed materials to 1) protect against scratches, tears and fingerprints and 2) enhance the brilliance of the ink colors. ...

Printing Lingo: What is Aqueous Coating?

Aqueous Coating is a popular type of clear top coat applied to printed pieces, such as brochures and flyers. It helps protect the ink and paper against scuffs, abrasions and smudges. In addition to protection, Aqueous Coating enhances the...

Printing Lingo: What does the term "Pre-press" mean?

Pre-Press Ensures Your Layout will Print as Intended Pre-press is a printing industry term for the activities that occur after a commercial printer receives an order and a corresponding graphics file from a client or graphic designer, but...

Printing Lingo: What is a C-fold?

The C-Fold, also known as the Letter Fold, is the Most Common Method of Tri-Folding a Document A C-fold is a document folding method that uses two parallel folds to create six panels of roughly the same size - three panels on each side of the...

Printing Lingo: What is a Z-fold?

The Classic Z-Fold is Commonly Used for Letters, Flyers and Brochures A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size - three panels on each side of the paper. The two folds are made...

Printing Lingo: What is a Gatefold?

Diagram A: The Gatefold method is used for invitations and brochures A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left and right panels are roughly...

Printing Lingo: What is Variable Data Printing?

Variable Data Printing is a cost-effective way to create Personalized Marketing Pieces Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the printed content to change within...

Book Printing Lingo: What is Book Binding?

Examples of Softcover Books Created with the Perfect Binding Method Book Binding, also known as Book Bindery, is the process of assembling and securing written or printed pages within a cover. In most cases, the cover is thicker than the...

Printing Lingo: What is Resolution?

Example of an Image with High Resolution In printing, the term Resolution refers to the sharpness and detail of images. Higher resolution means more image detail. Lower resolution means less image detail. Generally speaking, resolution is...

Direct Mail: Still the Best Way to Target Customers

No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs Rifle The disadvantages of...

Direct Mail Lingo: What is an Indicia?

Indicia Examples In the realm of direct mail, an Indicia (pronounced in-DEE-shuh) is an imprint on each mail piece that signifies the postage has been prepaid. A postal Indicia takes the place of a stamp or postage meter imprint and is...

Direct Mail Marketing: Let your Printer do the Mailing!

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about any printed piece, from promotional...

Printing Lingo: What does "Up" mean…as in 2-Up, 3-Up, Multiple-Up?

In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the same time. Example of an...

Printing Lingo: What does Registration mean?

Illustration of proper and poor Ink Color Registration. In the world of printing, the term Register refers to the spatial relationship between two or more elements of a printed piece. Registration (or Register) relates to the importance of...

Printing Lingo: What is Digital Printing?

The term Digital refers to the digits 0 and 1, which provide the basis for the mathematical language computers use to create, process and store electronic images. Digital Printing is the process of transferring these stored images directly onto...

Printing Lingo: What is Offset Printing?

Offset Printing is a widely used commercial printing technique that produces consistent and high quality printed materials. As a general rule, this technique is used for production runs of 1,000 or more pieces. The offset printing method is...

Printing Lingo: What does C1S and C2S mean?

C1S is printing industry shorthand for "coated one side." Likewise, C2S means "coated two sides." These terms refer to coatings applied to paper by the paper manufacturer. Why is Paper Coated? Paper is coated to produce a smooth printing...

Design Options for Effective Presentation Folders

A well-designed Presentation Folder helps promote your organization's professional identity In addition to providing an organized way to assemble sales literature and other client focused documents, a presentation folder is a fantastic...

Printing Lingo: What is a "Presentation Folder?"

Example of a Presentation Folder with Full Color printing on the Front and Back Covers A Presentation Folder, sometimes referred to as a Pocket Folder, is a sturdy folder used to store and organize documents such as those distributed during a...

Printing Lingo: What is a "Gang Run" or "Combination Run?"

A Gang Run refers to printing multiple jobs in the same press run A Gang Run, also known as a Combination Run or Combo Run, is a term for printing multiple jobs in the same production run on a printing press. By printing similar jobs from...

Printing a Book? Here's a Quick Checklist of Info your Printer will Need

When you are ready to print a book, you'll need to relay the following printing and binding information to your printer… Don't worry if you are unsure of any of these specifications, your printer can help guide you. Quantity - How...

Custom Calendar Printing: Your Best Value among Promotional Items

Custom Printed Calendars provide year-round exposure for your Organization Custom Printed Calendars are one of the best promotional items you can distribute to customers. Why? Because a calendar provides continual exposure to your company...

Newsletter Printing: The Benefits of Creating a Customer Newsletter

A Periodic Newsletter keeps your Organization Fresh in the Customer's Mind As every businessperson knows, it is a lot easier to nurture existing customer relationships than it is to establish new relationships. That's because your current...

Simple Ways to Save Money on Book and Booklet Printing

Everyone is looking for ways to save money these days and book printing is no exception. Here are a few cost saving ideas to keep in mind when designing and buying printed books and booklets. Stick with Standard Paper Sizes Standard paper...

Printing Lingo: What does "CMYK" stand for?

CMYK Colors = Cyan, Magenta, Yellow & Black What does CMYK stand for? What does CMYK mean? What is CMYK printing? I am frequently asked these and other similar questions about the "CMYK" acronym. Simply, CMYK stands for four...

Book Printing Lingo: What does “Self Cover” mean?

The Self Cover option is an economical choice for any booklet, like a Price List, which may change frequently Self Cover means that the paper used for the cover of a book or other bound document is the same as the paper used for the interior...

Printing Lingo: What does "Embossing" mean?

This mouse photo was Embossed for a 3D look and also to provide texture to the fur In the printing industry, Embossing refers to a method of pressing an image into paper or cardstock to create a three dimensional design. Text, logos and other...

Brochure Printing: 5 Important Tips for Effective Brochure Content

In our last article, we talked about the importance of identifying the purpose and intended use of your brochure before developing its content. In case you missed that article, click here to read it: "The First 5 Steps to Creating an Effective...

Brochure Printing: The First 5 Steps to Creating an Effective Brochure

Content Can Wait… Address these 5 Questions First In my experience, when people set out to create a Brochure many of them focus on the content first. They begin by writing down the points they want to make in the brochure, or they start...

The Benefits of Business Card Magnets and Other Promotional Magnets

Market Your Services with Full Color Custom Magnets Custom printed magnets are affordable and effective marketing tools. They are a good value and highly effective because very few people ever throw them away. This keeps your name and...

Book Printing: The Many Benefits of Saddle Stitch Binding

Saddle Stitched Books Even Stack Well Of all the softcover book binding methods we offer, Saddle Stitching is the most popular. We use this method for a variety of book types including catalogs, manuals, booklets, programs, multi-page...

Printing Lingo: What is "Lamination" and why is it used?

In the printing industry, Lamination refers to the process of bonding a clear plastic film onto printed matter. It is most common to bond the film to both sides of the printed piece so that the piece is totally enclosed in plastic. Printed pieces...

Book Printing Lingo: What does "Perfect Binding" mean?

Perfect Binding is a widely used soft cover book binding method. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible thermal glue. The other three sides of the book are then trimmed as needed...

Book Printing Lingo: Is Spiral Binding the same as Coil Binding?

Spiral Binding and Coil Binding are interchangeable terms for the exact same book binding method. This popular method joins the pages and cover of a book using a durable plastic or metal coil that is shaped like a long spring. The coil is...

Business Printing: Use Presentation Pocket Folders to Enhance Image

A Presentation Folder serves two functions. Its first function is very basic - to store and organize the documents used as part of a presentation. But storing and organizing documents is a task that can be accomplished by many other means, so why...

The 3-Ring Binder: 124 Years Old and Still Used by Everyone

A Ring Binder, such as the common 3-Ring Binder, is the simplest of all binding methods used to assemble pages into book form. Invented in Germany in 1886, it is still one of the most versatile and user friendly binding methods. The advantage of...

Direct Mail Campaigns: Make the Most of Your Postcard Printing

A Simple yet Compelling Offer with Contact Information Postcards are a very popular method of direct mail marketing. We all get them in our mailboxes frequently, which is a testament to their wide spread use and success. Postcards are...

Business Printing: Design Business Cards as Marketing Tools

Many times, the first impression you make to a prospective customer is from your Business Card. So naturally you want your business cards to project a positive image. But the real secret is to start viewing your business card as something other...

Book Printing: The Benefits of Short Run Printing / Print on Demand

For any organization or author that is looking to have some books printed, Short Run Printing and Print On Demand are popular concepts worth exploring. Considered by many to be interchangeable concepts, Short Run Printing and Print On Demand work...

Business Printing: The Difference between a Flyer and a Brochure

Next to business cards and stationery, Flyers and Brochures are two of the most popular printed pieces out there. The difference between a Flyer and a Brochure is clear to some but not so clear to others. Now I've never seen any formal rules that...

Business Printing: Operational vs Promotional

Business Printing generally serves one of two functions - Operational or Promotional. What is Operational Printing? A business uses Operational Printing to assist with day-to-day operations. Examples of operational printing include...

Book Printing: What Info does a Printer need to Quote accurately?

Virtually all printing projects are made-to-order. This is because each printed piece is unique and created for a particular purpose. The purpose of the piece determines its characteristics. Your printer refers to the unique characteristics...

Printing Lingo: What do terms like 4/4, 4/1, 4/0, 1/1 and 1/0 mean?

Terms like 4/4 , 4/1, 4/0 etc. are a sort of printing industry shorthand to express how many ink colors are applied to each side of a printed piece. 4/4 is pronounced "four over four" and means there are four ink colors applied to the front...

No Longer a Luxury…Full Color Printing is a Necessity.

We've all come home to find some advertising attached to our front door. Sometimes it's nothing more than a plain black and white flyer, rolled up and hung on the knob with a rubber band. Other times it's a full color piece like a tri-fold...

Want to Save Money on Printing? Paper Size Matters.

In the United States, the world of printing pretty much revolves around the 8.5" x 11" sheet size. So as a rule of thumb, your printing costs will be lower when you design your pieces for printing on 8.5" x 11" paper. Other recommended sizes are...

Printing Lingo: PMS Spot Colors vs Process CMYK Colors

Some printing customers like to set up their own artwork files and I admire and welcome their desire to be a part of the creative process. However, we occasionally receive artwork files that have been designed with software that is not...

Printing Lingo: What does "Saddle Stitch" mean?

To form a book, the Saddle Stitch method uses wire staples to secure folded sheets of paper In the printing industry, Saddle Stitching refers to a very popular book binding method in which folded sheets are gathered together one...

Buying Basics: Printed Books for Business

Sooner or later, anyone who buys Printing for an organization will likely encounter the need to order some kind of book, whether it is a catalog, manual, directory, etc. Because these are multi-page documents, books are naturally more involved...

A Quick Overview of Printed Business Envelopes

Business Envelopes come in many types and sizes, which are all designed to fulfill different functions. As a rule of thumb, most custom printed business envelopes are created by imprinting on blank stock envelopes. By imprinting on blank stock...

Printing Lingo: What does "Bleed" mean?

Of all the questions I am asked in a given week, questions about "Bleed" are definitely the most common. In printing, the term "Bleed" means that the ink coverage extends all the way to the edge of the paper. Examples of Ink Bleed on...

Printing Lingo: What does "Print On Demand" mean?

You may have heard the term "Print On Demand" and wondered what it was all about. Print On Demand refers to a printer's ability to produce books or other documents for a customer on an "as needed" basis. Print On Demand is currently popular...

You Can't Afford Not to Print in Full Color

In the last few years, the price of Full Color printing has dropped substantially. You might be amazed at how affordable it has become for everyday printing needs. Using the common business card example, these days you can get 1,000 business...

Simple Ways to Save Money on Printed Business Envelopes

As commonplace as Email has become in the workplace, printed envelopes are still used by just about every business. That is probably why I am frequently asked about ways to save money when buying printed business envelopes. Same Size and Ink...

Welcome! from Formax Printing

Hello to all! My name is Keith Beaty, owner of Formax Printing Solutions in St. Louis, MO. Just about every company uses printed materials for operational and promotional purposes, so I started this blog to share some of my observations from the...

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Does an Outstanding Job

Formax Printing does an outstanding job printing anything and everything we send them. But the biggest reason I go to them time and again is the customer service. Our...

- Cynthia P, Primary & Secondary Education

We Consider Formax a Partner

We consider Formax a partner in every sense of the word. The staff is a pleasure to work with, and their attention to detail is greatly appreciated! Whether a large order...

- Becky R, Charitable Organization

They Exceed My Expectations

Formax knows everything about printing so I don’t have to. I have been working with them since 2000. As the Marketing Coordinator of a small company, I wear many...

- Cheryl M, Industrial Heating Equipment

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