Printing Lingo: What is a "Presentation Folder?"
A Presentation Folder, sometimes referred to as a Pocket Folder, is a sturdy folder used to store and organize documents such as those distributed during a sales meeting or other presentation.
When printed creatively, a presentation folder serves as a means to introduce and promote your organization to new clients as well as enhance your image with existing clients.
A presentation folder is usually printed on both the front and back cover. Printing on the face of the interior pocket flaps is also popular because it adds little, if any, additional cost. The printing can be one-color, two-color or full color, and largely depends on your budget and the image you want to convey. Metallic foil and/or embossing are sometimes used in place of the printing or to complement the printing.
The most common size of a presentation folder is 9" x 12" (in the closed position). This size is the most economical choice and is ideal to hold brochures, sales literature, contracts and any other documents measuring 8.5" x 11" or smaller. Two interior pockets with horizontal flaps is the standard design most people choose, however there are many different pocket configurations from which to select.
Because sturdiness is important, a presentation folder is made from heavy cardstock for lasting durability. Also, presentation folders generally have a clear protective finish such as UV or aqueous coating or, in some cases, a plastic laminate.
In a future article we will go into more detail about the various design options for enhancing the look and effectiveness of presentation/pocket folders. In the meantime, if you have any questions about printed folders just get in touch with us. We have folder solutions for any budget.
Take care! Rick