These inked images appear as a blur as they fly through a high-speed printing press. In the realm of printing, saving time equates to saving money. The purpose of promotional literature - such as brochures, flyers, and direct mail pieces - is...
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Save Money on Long Run Brochures, Flyers, and Direct Mail Pieces
Printing for Less: Here's a Simple Way to Save on Full-Color Printing
If your organization uses full-color business cards, postcards, flyers, door hangers, or any other common item printed in full-color ink, you may be able to attain a lower cost by working with a printing company that has gang run...
Promotional Literature Printing: Flyers, Pamphlets & Brochures
An Assortment of Promotional Literature Promotional literature refers to print materials that are designed to promote an organization and/or its products and services. Promotional literature can be created as a stand-alone piece, or as...
Brochure Printing: 5 Important Tips for Effective Brochure Content
In our last article, we talked about the importance of identifying the purpose and intended use of your brochure before developing its content. In case you missed that article, click here to read it: "The First 5 Steps to Creating an Effective...
Brochure Printing: The First 5 Steps to Creating an Effective Brochure
Content Can Wait… Address these 5 Questions First In my experience, when people set out to create a Brochure many of them focus on the content first. They begin by writing down the points they want to make in the brochure, or they start...
Business Printing: The Difference between a Flyer and a Brochure
Next to business cards and stationery, Flyers and Brochures are two of the most popular printed pieces out there. The difference between a Flyer and a Brochure is clear to some but not so clear to others. Now I've never seen any formal rules that...