What Are The Top 5 Ways to Make Your Business Cards Stand Out?
Top 5 ways to make your Business Cards Stand Out
Business Cards provide an attention-getting way to
exchange information about who you are, what you can do and how you can be
contacted. When designed creatively, business cards serve as dynamic marketing
tools. They are a necessity for professionals when meeting someone for the
first time. Business cards are also an important item to have a trade shows and events so clients and prospective customers can keep your information handy.
1. Use a
unique type of material.
Business cards can be printing
on a variety of materials to stand out among your competitors. They can be printed on magnets, cardstock,
glossy paper, or even metal. The most
cost-effective cards are your typical 3.5" x 2" rectangle but you can get them
with rounded corners or a fold over as well. The type of material will make your card stick out amongst the traditional cardstock business cards and your clients/prospective clients will remember your company.
2. Add
some color to your card.
Colorful business cards stand
out from other plain black and white business cards. There are many options when it comes to
business cards. You can choose full
color, partial color, or one color. Paper
comes in many different colors so you can choose one that works for you and not
just have to stick with white. The colors you decide to use on your card should correlate and match the colors in your logo.
3. Add a
QR Code
QR Codes are a great modern
tool to add to your business cards to allow your prospects to view your
website, order from you, or follow you on social media. There are tons of free QR code generators out
there where you can add your link & logo and a QR code will be created for
you. Users only need to have a camera
phone to be able to scan the QR code to access your information.
4. Use
different shapes and dimension on your cards.
You can layer various shapes
to add dimension to your cards or create 3D images to make your business cards
stand out. This can be done with web
design, embossing, or adding a special sticker. You can also have different edges other than straight edges for your cards to make them stand out among your competitors. If you are a photographer your card may be in the shape of a camera...a yoga studio could create a card in the shape of a yoga mat....a divorce attorney may have a card that is perforated and cuts in half. Any of these designs would surely make your card stand out.
5. Add your picture
Adding a great, professional headshot of yourself will surely make your business card stand out. Often times people can remember a face much better than a name, so every time they pick up your card and see your face they will remember the encounter they had with you when they received their business card. Be sure you have a professional headshot of yourself in a neutral background showing your body from your elbows up.
Overall, these tips can help you create the perfect business card that you are proud to hand out at events and trade shows as well as market you and your company in the best way possible. If you have an upcoming print project, call Formax Printing at 866-367-6221. Or, if you already know your specs, submit our easy quote form. As always, we look forward to assisting you!