Large Format Poster Printing: An Overview of Promotional Posters

Salon PosterA Poster refers to any printed piece that is designed to be affixed to a wall, a window, or any other vertical surface. The objective of a poster is to grab attention and relay information quickly to those who pass by or congregate within the immediate area.

To increase effectiveness, posters should be large in size, contain a message that is simple and easy to read, and be located in an area with high-visibility.

As the name suggests, Promotional Posters are specifically aimed at consumers. As such, promotional posters use well-placed text and colorful graphics to create awareness, stimulate interest, and encourage action.

Retail stores, restaurants, company showrooms, lobbies, tradeshows, window displays, event venues, school campuses, and points of purchase are all examples of places you will commonly find promotional posters.

Popular Uses for Promotional Posters…

  • Introduce a New Business
  • Recommend a Product or Service
  • Advertise a Sale or Special Discount
  • Differentiate a Company from its Competitors
  • Further a Cause
  • Raise Awareness of a Brand
  • Announce an Upcoming Event

Many posters are too large to be printed on the most readily available sizes of commercial printing presses. These oversized poster projects require specialty production equipment that can accommodate bigger-than-normal print dimensions.

If you have a need for custom-printed posters, get in touch with Formax Printing Solutions. Though we don’t print one-offs or extremely small quantities, we can help with most poster projects of 250 pieces or more…in sizes from 11” x 17” to 50” x 72”. By the way, be sure to let us know if your posters will be used outdoors so we can discuss ways to improve longevity.

Just give us a call at 866-367-6221. Or, if you already know your specs, click here to access our easy quote request form. We look forward to working with you!

Take care! Keith

About the Author

Keith Beaty is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include full-color printing, all types of softcover books, laminated printing, plus fulfillment and mailing services. If you ever have a printing question or project you would like to discuss, Keith is always happy to help. He can be reached at 314-434-5500 or 866-367-6221. Keith and Formax have been providing worry-free printing and related services for over 30 years.

Does an Outstanding Job

Formax Printing does an outstanding job printing anything and everything we send them. But the biggest reason I go to them time and again is the customer service. Our...

- Cynthia P, Primary & Secondary Education

We Consider Formax a Partner

We consider Formax a partner in every sense of the word. The staff is a pleasure to work with, and their attention to detail is greatly appreciated! Whether a large order...

- Becky R, Charitable Organization

They Exceed My Expectations

Formax knows everything about printing so I don’t have to. I have been working with them since 2000. As the Marketing Coordinator of a small company, I wear many...

- Cheryl M, Industrial Heating Equipment

More Testimonials
Know your Specs?
Use our Quote Form
Ready to Print?
Upload your Artwork
Have a Question?
Check out our FAQ
30+ Years In Business Centrally Located in the United States 100% Satisfaction Guarantee

Contact Formax Printing

Contact us with questions or to discuss your print project. If you are ready for a quote, please click here to access our easy Quote Request Form.​

866-367-6221