Brochure Printing: The First 5 Steps to Creating an Effective Brochure
In my experience, when people set out to create a Brochure many of them focus on the content first. They begin by writing down the points they want to make in the brochure, or they start composing the text or…
The Benefits of Business Card Magnets and Other Promotional Magnets
Custom printed magnets are affordable and effective marketing tools. They are a good value and highly effective because very few people ever throw them away. This keeps your name and promotional message prominently displayed in front of your clients for…
Book Printing: The Many Benefits of Saddle Stitch Binding
Of all the softcover book binding methods we offer, Saddle Stitching is the most popular. We use this method for a variety of book types including catalogs, manuals, booklets, programs, multi-page brochures, newsletters, periodicals, wall calendars and mailers. Saddle Stitching…
Printing Lingo: What is “Lamination” and why is it used?
In the printing industry, Lamination refers to the process of bonding a clear plastic film onto printed matter. It is most common to bond the film to both sides of the printed piece so that the piece is totally enclosed…
Book Printing Lingo: What does “Perfect Binding” mean?
Perfect Binding is a widely used soft cover book binding method. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible thermal glue. The other three sides of the book are…
Book Printing Lingo: Is Spiral Binding the same as Coil Binding?
Spiral Binding and Coil Binding are interchangeable terms for the exact same book binding method. This popular method joins the pages and cover of a book using a durable plastic or metal coil that is shaped like a long spring….
Business Printing: Use Presentation Pocket Folders to Enhance Image
A Presentation Folder serves two functions. Its first function is very basic – to store and organize the documents used as part of a presentation. But storing and organizing documents is a task that can be accomplished by many other…
The 3-Ring Binder: 124 Years Old and Still Used by Everyone
A Ring Binder, such as the common 3-Ring Binder, is the simplest of all binding methods used to assemble pages into book form. Invented in Germany in 1886, it is still one of the most versatile and user friendly binding…
Direct Mail Campaigns: Make the Most of Your Postcard Printing
Postcards are a very popular method of direct mail marketing. We all get them in our mailboxes frequently, which is a testament to their wide spread use and success. Postcards are designed to get your attention in some way….some use…
Business Printing: Design Business Cards as Marketing Tools
Many times, the first impression you make to a prospective customer is from your Business Card. So naturally you want your business cards to project a positive image. But the real secret is to start viewing your business card as…