Promotional Printing Lingo: What is a Buck Slip?
In the world of promotional printing, a Buck Slip refers to a small printed piece that contains a specific sales offer or marketing message. Sometimes called a buck insert or buck sheet, most buck slips are single, unfolded sheets that measure 8.5" x 3.5" or smaller. A buck slip is basically a miniature flyer.
Because of its small size, a buck slip must get maximum impact with minimal space. Thus, it is important that a buck slip has a clean design that reads quickly and is easy to understand.
Also, the main goal of a buck slip is to grab attention and encourage action, so buck slips are almost always printed in full color, on one or both sides. Despite being simple and inexpensive, buck slips are very effective marketing tools.
How are Buck Slips Distributed?
The smaller size of buck slips makes them perfect as envelope "stuffers." Hence, they are extremely popular for direct mail campaigns because they help boost response rates by highlighting a particular sales message or offer.
In addition, many companies distribute buck slips with their regular correspondence to customers, such as a promotional insert included with a monthly statement or invoice. By including a buck slip in the same envelope, the message gets delivered without incurring any additional postage expense.
Buck slips can also be distributed by hand…such as being handed directly to a customer during a retail transaction or placed within the shopping bag. Buck slips are sometimes stapled to the customer's receipt.
If you have any questions or would like to further explore the many benefits of buck slips, give Formax a call at 866-367-6221. Or, if you already know your specs and would like a quote, submit our easy quote form. Whether you need 500 or 500,000, we look forward to assisting with your custom-printed buck slip project!
Take care! Rick